SWOT Analysis | Notion

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

For example, in a SWOT Analysis for a new restaurant:

Strengths could include a well-trained kitchen staff, a unique dining concept, or a great location.
Weaknesses might be a lack of an existing customer base, small budget, or a poor social media presence.
Opportunities could be a growing demand for your type of food, a local event or an increasing population in your area.
Threats could be a new competitor in your market, new regulations affecting your operations, or economic downturn.

Component	Explanation	Examples
Strengths	Internal advantages and positive attributes of your business or project.	Strong brand reputation, Skilled workforce, Unique product or service
Weaknesses	Internal limitations, shortcomings, or areas for improvement within your business or project.	Limited budget, Lack of experience in a new market, Outdated technology
Opportunities	External factors in the market or environment that could benefit your business or project.	Emerging market trends, Changes in competitor landscape, Favorable government policies
Threats	External factors that could pose risks or challenges to your business or project.	Economic downturn, Rising costs of supplies & New, disruptive competitors